Rare Beauty: Unveiling the Power of Uniqueness
"Rare Beauty: Unveiling the Power of Uniqueness"
In a world dominated by conventional beauty standards, Rare Beauty emerges as a transformative concept, unveiling the profound power of individual uniqueness. This movement challenges the one-size-fits-all approach to beauty, encouraging individuals to embrace and celebrate their distinctive features. From breaking traditional beauty norms to fostering inclusivity, Rare Beauty is more than a trend; it's a celebration of diversity that empowers individuals to find confidence in their authentic selves.
As we delve into the intricacies of this paradigm shift, we
discover that true beauty transcends mere aesthetics, emphasizing the
importance of inner qualities and personal confidence. Rare Beauty is not just
a visual spectacle; it's a movement that sparks positive transformations,
encouraging us to appreciate the extraordinary in ourselves and others.
 |
| Rare Beauty |
Importance of Rare Beauty in the Beauty Industry
The importance of Rare Beauty in the beauty industry cannot
be overstated. In a landscape traditionally dominated by rigid beauty
standards, the emergence of rare beauty represents a significant shift towards
inclusivity and diversity. This movement challenges the conventional norms,
encouraging individuals to embrace their unique features and celebrate the
richness of diversity.
As consumers increasingly seek authenticity in their beauty
products, the industry is responding with a surge in independent brands
championing rare beauty values. Beyond aesthetics, the significance lies in
fostering a positive impact on self-esteem and mental well-being. Rare beauty
is not merely a trend but a transformative force, pushing the beauty industry
to redefine its ideals and reflect the true spectrum of individual beauty.
Discovering Hidden Gems
In the realm of beauty, the concept of "Discovering
Hidden Gems" invites individuals to explore beyond the conventional and
embrace the extraordinary. This facet of rare beauty encourages a journey of
self-discovery, where unconventional styles and unique expressions are not only
accepted but celebrated. It's a call to break away from mainstream beauty
trends, fostering an environment where individuals feel empowered to showcase
their distinctive features with pride.
From unconventional hairstyles that defy norms to fashion
choices that tell personal stories, the exploration of hidden gems is a
testament to the richness that diversity brings to the tapestry of beauty. This
paradigm shift encourages everyone to view their distinctiveness as a source of
strength, creating a more inclusive and vibrant beauty landscape.
Unconventional Beauty Trends
Unconventional beauty trends are reshaping the landscape of
the beauty industry, challenging traditional norms and inspiring individuals to
express their uniqueness. From avant-garde hairstyles to experimental makeup
styles, these trends celebrate the freedom of self-expression. Embracing
individuality, unconventional beauty encourages people to step outside the
conventional boundaries of beauty, fostering a culture where creativity knows
no limits.
It's a movement that empowers individuals to showcase their
personality through bold and distinctive choices, contributing to a more
diverse and inclusive definition of beauty. As these trends gain popularity,
they not only redefine aesthetics but also become a powerful means of breaking
societal stereotypes and promoting acceptance of diverse forms of beauty.
Celebrating Uncommon Features
In the realm of rare beauty, the spotlight is firmly on
celebrating uncommon features that set individuals apart. Rather than adhering
to conventional beauty standards that often promote homogeneity, the movement
encourages an appreciation for distinct traits. From the mesmerizing allure of
freckles to the unique charm of scars, rare beauty celebrates the richness that
comes with embracing one's individual features.
It's a paradigm shift that encourages people to view what
society may label as "imperfections" as unique signatures of their
identity. This celebration of uncommon features not only fosters
self-acceptance but also contributes to a more diverse and inclusive definition
of beauty.
Niche Beauty Products
Niche beauty products have emerged as a beacon of diversity
in the cosmetics industry. Unlike mainstream offerings, these specialized
products cater to specific needs, ensuring a personalized experience for
consumers. From unique formulations tailored to individual skin tones and
textures to avant-garde designs that break away from conventional packaging,
niche beauty products celebrate the essence of rare beauty.
Often created by independent brands, these products go
beyond the mass market, providing a platform for self-expression and embracing
distinctive features. With an emphasis on quality, innovation, and inclusivity,
niche beauty products redefine the beauty landscape, offering a refreshing
alternative to one-size-fits-all approaches.
Cultural Influences
Cultural influences play a pivotal role in shaping the
concept of rare beauty. Across the globe, diverse cultures contribute unique
perspectives on what is considered beautiful. Whether it's the traditional
standards of elegance in East Asia or the celebration of individuality in
Western societies, cultural influences inspire a rich tapestry of beauty
ideals. Rare beauty transcends geographical boundaries, embracing features and
expressions that resonate with various ethnicities.
The fusion of different cultural elements fosters a global
movement, challenging the narrow definitions of beauty that have dominated for
too long. By acknowledging and celebrating these cultural influences, the rare
beauty movement becomes a powerful force for inclusivity, representing the
beauty that exists in every corner of the world.
Rare Beauty in Different Cultures
The concept of rare beauty transcends geographical
boundaries, manifesting uniquely in diverse cultures around the globe. Each
culture contributes its own definition of beauty, embracing distinct features
and celebrating individuality.
From traditional practices to modern interpretations, the
appreciation of rare beauty varies, reflecting the rich tapestry of global
aesthetics. In some cultures, specific facial features or body adornments are
revered as symbols of uniqueness, while others may emphasize the importance of
inner qualities. The dynamic interplay between cultural values and perceptions
of beauty creates a fascinating mosaic, demonstrating that rare beauty is a
universal phenomenon that unites rather than divides.
Diversity and Inclusivity
Diversity and inclusivity are the cornerstones of the rare
beauty movement, challenging traditional beauty norms. Embracing diversity
means celebrating the rich tapestry of unique features, backgrounds, and
cultures that make individuals distinct. Inclusivity goes beyond
representation; it strives to create an environment where everyone feels valued
and accepted.
The beauty industry's shift towards inclusivity is evident
in the growing array of products catering to diverse skin tones and textures.
By fostering a culture that embraces differences, rare beauty advocates for a
more inclusive society where everyone's beauty is recognized and celebrated.
The Rise of Rare Beauty Brands
The beauty industry is experiencing a notable shift with the
rise of rare beauty brands. These independent entities are carving a niche for
themselves by championing inclusivity and authenticity. Unlike conventional
beauty giants, these brands prioritize representing a diverse array of skin
tones, features, and backgrounds. Their commitment to breaking traditional
beauty norms has resonated with consumers seeking products that align with
their unique identities.
The success stories of rare beauty brands not only showcase
their impact on the market but also inspire a broader conversation about
redefining beauty standards. As consumers increasingly prioritize authenticity
and ethical practices, these brands are becoming trailblazers, challenging the
status quo and contributing to a more inclusive and representative beauty
landscape.
Highlighting Independent Brands
Highlighting independent brands in the beauty industry is
shedding light on a new era of authenticity and innovation. These brands, often
born out of passion and a commitment to unique ideals, are challenging the
dominance of traditional beauty standards. Embracing the ethos of rare beauty,
independent brands prioritize inclusivity, ethical practices, and a genuine
connection with their consumers.
By providing a refreshing alternative to mainstream
products, these brands are not just selling cosmetics but contributing to a
cultural shift towards celebrating individuality. Consumers are increasingly
drawn to the stories and values behind these independent ventures, creating a
demand for beauty products that resonate with personal authenticity.
Success Stories in the Industry
In the ever-evolving landscape of rare beauty, inspiring
success stories have emerged, showcasing the transformative power of embracing
individuality. From independent beauty brands breaking through traditional
norms to individuals gaining recognition for their unique features, these
success stories serve as beacons of change in the beauty industry.
The triumphs of entrepreneurs who champion rare beauty
values highlight a shift towards inclusivity and authenticity. These stories
not only celebrate diversity but also inspire others to navigate their own
paths, fostering a community where everyone's unique qualities are not only
accepted but celebrated.
Beauty Beyond Appearance
Rare beauty emphasizes that true beauty extends beyond mere
physical appearance. While conventional beauty standards often focus on
external features, the concept of rare beauty delves into the depths of one's
character and inner qualities. It encourages individuals to recognize and
appreciate the intrinsic qualities that make them unique, such as kindness,
confidence, and compassion. In embracing beauty beyond appearance, rare beauty
fosters a holistic approach that values both inner and outer attributes.
This paradigm shift aims to liberate individuals from the
constraints of societal expectations, allowing them to find confidence and
self-worth in qualities that go beyond the superficial. By celebrating inner
beauty, rare beauty advocates for a more inclusive and empowering definition of
what it means to be truly beautiful.
Inner Beauty and Confidence
Inner beauty is a radiant force that emanates from within,
transcending physical appearances. It encompasses qualities like kindness,
compassion, and self-assurance, shaping an individual's character and charisma.
Confidence, a vital aspect of inner beauty, stems from self-acceptance and
belief in one's capabilities.
When individuals embrace their unique qualities, they exude
a natural confidence that goes beyond societal expectations. Cultivating inner
beauty and confidence is a transformative journey, empowering individuals to
navigate the world with authenticity and resilience. It reinforces the idea
that true beauty radiates from a place of self-love and acceptance.
Personal Stories of Transformation
Personal stories of transformation within the realm of rare
beauty are poignant narratives that showcase the profound impact embracing individuality
can have on one's life. These stories often unfold as individuals break free
from societal beauty expectations, discovering newfound confidence and
self-love.
Whether it's overcoming insecurities or embracing unique
features, these narratives inspire others to embark on their own journey of
self-discovery. These stories serve as powerful testimonials, illustrating that
beauty is not confined to external appearances but is a deeply personal and
transformative experience that transcends societal norms.
Breaking Stereotypes
Breaking stereotypes is a revolutionary act that challenges
preconceived notions and societal expectations. In the realm of beauty, it
involves dismantling rigid ideas about what is considered attractive or
acceptable. This movement encourages individuals to embrace their unique
qualities, regardless of whether they align with conventional standards.
By challenging these stereotypes, we pave the way for a more
inclusive and diverse definition of beauty. It's about recognizing that beauty
comes in various forms, sizes, and colors, and that everyone deserves to feel
confident and valued for who they are. Breaking stereotypes in the beauty
industry is not just a trend; it's a powerful statement fostering acceptance
and reshaping the narrative around what it means to be beautiful.
Challenging Conventional Beauty Norms
In a world where conventional beauty norms have long
dictated standards, challenging these norms is an empowering and transformative
movement. Breaking free from the constraints of societal expectations,
individuals are embracing their unique features and defying the traditional
definitions of attractiveness.
This paradigm shift encourages a celebration of diversity
and self-expression, fostering a more inclusive beauty landscape. Challenging
conventional beauty norms is not just about redefining aesthetics; it's a
powerful assertion of individuality, pushing back against stereotypes and
creating space for everyone to feel seen, accepted, and beautiful in their own
way.
The Power of Representation
The power of representation in the beauty industry cannot be
overstated. It is a transformative force that breaks down barriers and
challenges long-standing norms. When individuals see themselves reflected in
advertisements, campaigns, and product offerings, it instills a sense of
belonging and acceptance.
Representation goes beyond mere visibility it empowers
marginalized groups, fostering a sense of pride in their unique attributes. By
showcasing diverse beauty standards, the industry acknowledges the richness of
individual experiences, promoting inclusivity and inspiring a new generation to
embrace their own rare beauty.
Challenges in Embracing Rare Beauty
Embracing rare beauty is not without its challenges. Despite
the growing movement towards inclusivity, societal pressures to conform to
conventional beauty norms persist. Individuals often face judgment and
scrutiny, making it difficult to fully embrace their unique features.
Overcoming these challenges requires a concerted effort to shift ingrained
perceptions and stereotypes associated with beauty. Moreover, the media's
portrayal of beauty ideals can perpetuate unrealistic standards, adding to the
complexities of embracing rare beauty.
Education and awareness play a crucial role in dismantling
these barriers, fostering a more accepting environment where everyone feels
empowered to showcase their distinctive traits. It's a journey that involves
not only personal acceptance but also a societal shift towards celebrating
diversity in all its forms.
Social Pressures
In the realm of beauty standards, social pressures wield a
significant influence, dictating norms that individuals may feel compelled to
conform to. The relentless bombardment of idealized images through media
channels often fosters unrealistic expectations, creating a pervasive
atmosphere of comparison and self-doubt.
These pressures can manifest in various forms, from body
image concerns to the desire for a specific aesthetic. Overcoming social
pressures requires a conscious effort to redefine beauty on individual terms,
encouraging a more inclusive and accepting narrative that celebrates diversity
rather than conforming to rigid standards imposed by society.
Overcoming Stereotypes
Overcoming stereotypes in the realm of rare beauty is a
journey of breaking down preconceived notions and societal expectations. It
requires a collective effort to challenge ingrained beliefs about what is
considered conventionally attractive. Education and awareness play crucial
roles in dismantling these stereotypes, fostering an environment where
individuals feel empowered to embrace their unique features without fear of
judgment.
By promoting diversity and inclusion, we pave the way for a
more accepting society that celebrates the richness found in the diversity of
human appearances. Overcoming stereotypes is not just a personal triumph but a
societal transformation towards a more inclusive definition of beauty.
Empowering the Next Generation
Empowering the next generation in the context of rare beauty
involves instilling a sense of self-worth and celebrating diversity from an
early age. Educational initiatives play a crucial role in this process,
emphasizing the beauty of individuality and promoting acceptance of unique
features. By integrating rare beauty values into school curriculums, we can
create an environment that fosters inclusivity and challenges traditional
beauty norms.
The goal is to inspire young minds to appreciate
differences, cultivating a generation that values authenticity over conformity.
Empowering the next generation goes beyond aesthetics; it's about nurturing
confidence, resilience, and a positive self-image, ensuring that the youth of
today become advocates for a more diverse and accepting society tomorrow.
Educational Initiatives
In the realm of rare beauty, educational initiatives stand
as beacons of change, illuminating minds with the importance of embracing
individuality. These initiatives go beyond conventional beauty standards,
fostering an understanding that beauty is diverse and unique for each
individual. By integrating rare beauty values into educational curriculums,
schools become powerful platforms for shaping future perceptions.
These initiatives aim to instill a sense of self-acceptance,
encouraging students to appreciate and celebrate the distinct qualities that
make them beautifully unique. Through education, we pave the way for a more
inclusive society, where diversity is not just acknowledged but celebrated as
an integral part of the human experience.
Inspiring Future Beauty Standards
In the dynamic landscape of beauty, inspiring future
standards is not just a goal; it's a revolutionary mission. By encouraging the
celebration of rare beauty and uniqueness, we pave the way for a more inclusive
definition of attractiveness. Fostering self-acceptance and confidence in the
younger generation requires a concerted effort, from educational initiatives to
media representation.
As we inspire future beauty standards, we empower
individuals to see beauty beyond societal norms, fostering a world where
everyone feels valued and accepted for who they truly are. It's a journey
towards a more diverse, vibrant, and inclusive beauty culture that embraces the
beauty in every individual's story.
The Role of Social Media
Social media plays a pivotal role in shaping contemporary
beauty standards and promoting the concept of rare beauty. Influencers, through
platforms like Instagram and YouTube, have become powerful advocates for
embracing uniqueness. Their posts, featuring diverse beauty trends and
celebrating individuality, contribute to breaking traditional norms. The
ability to connect with a global audience allows rare beauty to transcend
geographical boundaries, fostering a sense of community among those who share
similar values.
Social media also provides a platform for individuals to
share personal stories, creating a space for dialogue and understanding. As
influencers embrace rare beauty, they inspire their followers to challenge
societal norms and redefine their own standards of attractiveness. The positive
impact of social media in promoting inclusivity and diversity within the beauty
industry is undeniable, making it a driving force in the evolution of beauty
standards.
Influencers Embracing Rare Beauty
In the dynamic world of beauty and fashion, influencers are
playing a pivotal role in reshaping societal standards. "Influencers
Embracing Rare Beauty" is a powerful movement where individuals with
substantial social media followings champion diversity and uniqueness.
These influencers use their platforms to celebrate and
showcase unconventional beauty, challenging conventional norms. By sharing
their own stories and promoting a wide spectrum of aesthetics, they inspire
followers to embrace their individuality. The impact of these influencers
extends beyond trends, contributing significantly to the broader cultural shift
towards inclusivity and acceptance in the beauty industry.
Positive Impact on Society
The positive impact of embracing rare beauty on society is
undeniable. As individuals champion their unique attributes, a cultural shift
towards acceptance and inclusivity takes root. This movement challenges
societal norms, fostering an environment where diversity is celebrated rather
than marginalized. Communities on social media platforms serve as powerful
catalysts for change, providing a space for shared experiences and uplifting
narratives.
This collective effort not only boosts individual
self-esteem but also contributes to a more tolerant and understanding society at
large. The ripple effect of rare beauty is felt in the way we perceive others,
fostering a sense of unity and appreciation for the richness that comes with
embracing the diversity of beauty.
Sustainable Beauty Practices
Sustainable beauty practices have become a crucial aspect of
the modern beauty industry, reflecting a growing awareness of environmental
responsibility. Consumers are now seeking products that not only enhance their
appearance but also align with eco-friendly values. Brands are responding to
this demand by adopting practices such as using recycled packaging, promoting
cruelty-free testing, and sourcing responsibly harvested ingredients.
The emphasis on sustainability extends beyond the products
themselves to the production processes, with many companies implementing
energy-efficient manufacturing and reducing their carbon footprint. As
consumers become more conscious of the environmental impact of their choices,
the beauty industry is witnessing a positive shift towards practices that prioritize
both aesthetic appeal and ecological well-being.
Eco-Friendly Products
In the ever-evolving landscape of beauty, the significance
of eco-friendly products has become increasingly paramount. These products,
characterized by their sustainable sourcing, minimal environmental impact, and
cruelty-free formulations, cater to a conscientious consumer base. From
recyclable packaging to ingredients sourced through ethical practices,
eco-friendly beauty aligns with the growing global commitment to environmental responsibility.
Embracing such products not only enhances personal
well-being but also contributes to the broader goal of fostering a healthier
planet. As consumers become more eco-conscious, the beauty industry's shift
towards sustainability not only reflects a trend but a collective
responsibility to protect our environment for generations to come.
Ethical Beauty Choice
Choosing ethical beauty products involves making conscious
decisions that prioritize both personal well-being and environmental sustainability.
Ethical beauty goes beyond the cosmetic, encompassing considerations such as
cruelty-free testing, sustainable sourcing, and eco-friendly packaging.
By opting for products aligned with ethical values,
consumers contribute to a positive impact on the planet and support brands
committed to responsible practices. Embracing ethical beauty choices reflects a
growing awareness of the interconnectedness between personal care and global
sustainability, fostering a more conscientious approach to beauty routines.
The Future of Rare Beauty
The future of rare beauty holds exciting prospects as the
movement continues to gain momentum. With an ever-expanding emphasis on
individuality, we can anticipate a more diverse and inclusive beauty landscape.
Emerging technologies are likely to play a crucial role, allowing for
personalized beauty solutions that cater to unique features and preferences. As
the industry evolves, rare beauty is poised to redefine traditional standards,
paving the way for a more accepting and celebratory approach to diverse
aesthetics.
The influence of rare beauty is expected to extend beyond
cosmetics, influencing fashion, media, and societal perceptions at large.
Collaborations between mainstream and niche brands are likely to flourish,
promoting a harmonious coexistence of various beauty ideals. Ultimately, the
future of rare beauty holds the promise of a more authentic, empowering, and
interconnected beauty experience for individuals around the globe.
Anticipated Trends
As the beauty industry continues to evolve, several
anticipated trends are poised to shape the future of rare beauty. The rise of
augmented reality (AR) in beauty apps is expected to provide users with
personalized and immersive experiences, allowing them to virtually experiment with
unique styles. Moreover, the industry is likely to witness a surge in
gender-neutral beauty products, reflecting a growing demand for inclusivity.
Sustainable packaging and eco-friendly formulations are
anticipated to become standard practices as consumers prioritize ethical
choices. Additionally, the celebration of mature beauty, embracing the natural
aging process, is expected to gain momentum, challenging age-related beauty
norms. These trends collectively point towards a future where diversity, sustainability,
and individuality are at the forefront of beauty innovations.
Continuous Evolution
Continuous evolution is the heartbeat of the rare beauty
movement. In a dynamic world, where perceptions and preferences constantly
shift, embracing rare beauty requires an ongoing commitment to change and
adaptation.
The concept encourages individuals and the beauty industry
alike to evolve with the times, welcoming new ideas, breaking barriers, and
staying attuned to the ever-changing landscape of diversity and
self-expression. It's not just a static notion; it's a call to embrace
transformation, ensuring that the celebration of uniqueness remains relevant
and inclusive in the face of evolving societal norms.
Expert Opinions
In the realm of rare beauty, the insights of experts play a
pivotal role in shaping perceptions and guiding the movement forward. Beauty
professionals, including makeup artists and skincare experts, offer their
expertise on enhancing unique features and celebrating individuality. Psychologists
provide valuable perspectives on the psychological impact of embracing rare
beauty, emphasizing the positive effects on self-esteem and mental well-being.
These experts contribute not only to the aesthetic aspects
but also to the deeper, emotional dimensions of rare beauty. Their opinions
serve as a compass, guiding individuals and the industry toward a more
inclusive and affirming approach to beauty standards.
Beauty Professionals' Views
Beauty professionals, including makeup artists, skincare
experts, and hairstylists, are witnessing a transformative shift in the
industry. They view rare beauty not merely as a trend but as a profound change
that emphasizes celebrating individuality. Makeup artists, in particular,
appreciate the opportunity to experiment with diverse looks that showcase
clients' unique features.
Skincare experts acknowledge the importance of embracing
one's natural skin, fostering healthier self-esteem. Hairstylists find joy in
crafting hairstyles that highlight clients' distinct personalities. Overall,
beauty professionals recognize that rare beauty is not just about aesthetics
but a movement that promotes confidence and self-expression.
Psychologists' Perspectives
Psychologists play a crucial role in understanding the
impact of rare beauty on individuals' mental well-being. Their perspectives
delve into the intricate connection between self-image, societal expectations,
and mental health. Recognizing the importance of embracing uniqueness,
psychologists advocate for interventions that foster self-acceptance and
challenge harmful beauty standards.
They emphasize the correlation between positive
self-perception and overall psychological resilience. In their view,
celebrating rare beauty not only promotes diversity but also contributes to a
healthier mindset, paving the way for a society where individuals can thrive
emotionally and psychologically.
Reader Engagement
Reader engagement is at the heart of the rare beauty
movement, fostering a sense of community and shared experiences. Through
platforms like social media and online forums, individuals are encouraged to
share their unique stories, celebrating their personal journey towards
embracing rare beauty. These spaces not only provide a supportive environment
but also serve as a melting pot of diverse perspectives, creating a tapestry of
beauty narratives.
Engaging with readers involves not just imparting
information but actively listening to their voices, encouraging them to
contribute to the ongoing conversation. From personal anecdotes to empowering
testimonials, reader engagement helps build a sense of belonging, reinforcing
the idea that everyone's story and definition of beauty are valid and valuable.
In this interconnected world, reader engagement becomes a powerful catalyst for
change, challenging traditional beauty norms and promoting inclusivity.
Encouraging Readers to Share Their Stories
We believe in the power of personal narratives, and we want
to hear from you! Your unique experiences and stories contribute to the rich
tapestry of rare beauty. Whether it's a journey of self-discovery, overcoming
societal expectations, or finding confidence in your distinctive features, your
story matters.
By sharing your experiences, you not only inspire others on
their own paths but also contribute to the collective narrative reshaping the
beauty landscape. Connect with us through our platform or social media, and let
your story be a beacon of empowerment for those seeking to embrace their own
rare beauty. Together, we can celebrate individuality and create a more
inclusive beauty community.
Building a Community
In the realm of rare beauty, community-building takes center
stage as individuals unite to celebrate uniqueness. Shared experiences,
stories, and a collective journey towards self-acceptance create a supportive
environment. Online platforms, forums, and events become spaces where people
can connect, share insights, and inspire one another.
This sense of community fosters a profound sense of
belonging, reinforcing the idea that everyone's individuality is not just
accepted but celebrated. As bonds strengthen within this community, it becomes
a powerful force for breaking down societal norms and advocating for a more
inclusive and diverse definition of beauty.
Conclusion
In conclusion, the concept of Rare Beauty has emerged as a
powerful force reshaping the beauty industry. The celebration of individuality,
the embrace of diverse cultural influences, and the rise of independent brands
championing inclusivity have collectively contributed to a paradigm shift in
beauty standards.
By challenging conventional norms and promoting inner beauty
alongside external aesthetics, Rare Beauty encourages a more accepting and
positive societal mindset. Despite the challenges, the movement is steadily
paving the way for a beauty landscape that is reflective of the rich tapestry
of uniqueness in every individual. As we look to the future, the continuous
evolution of Rare Beauty promises a more inclusive, empowering, and diverse
beauty industry that celebrates the authenticity of every person.